Who should be the MLS Atlanta coach? I have no idea.
What I need to happen though, is for that coach to have some sort of identity outside his general coaching strategy and on-filed tactics.
I'm looking at something like Portland Timbers coach Caleb Porter and his interactions with opposing coaches. Or even his recognizable scarf wearing.
I don't see these as distractions, but rather another character and trait and flavor of the game for fans and supporters to latch onto.
Just look at #OkaShorts that's happening right now with the Atlanta Silverbacks midfielder Jon Okafor. But with a coach.
Atlanta has to unlock the swag. And with that awful sentence I retire.